The Perfect Website

"Information is the currency of the Internet"

• Your Story
• Communication Strategy: Flow: constant and frequent
• Your content management system: fast
• Networking: Going back to going direct
• Your website: balanced, architecheted

The Perfect Website is like an hour-glass.  Time on projects is constantly compressed, more and more - get more done quicker - squeezing everything down as much as possible.  Now take the perfect website - it's honed daily, lovingly under no pressure what-so-ever.  It's the exact opposite, it's opens up, it's cleaner, fuller, peaceful.

"No amount of technology is going to make a bad story good"
-John Lasseter

You need a singular vision in which all the groups support, otherwise you have a story (by focus groups and committees) with a buch of half backed ideas that go nowhere.  - Paraphrased, Brad Bird