Kapwing Edit MOKA

Video edited on Kapwing

Summary: The text is a walkthrough of creating a video edit for a business called Mocha using a brand template. The editor starts by importing the footage of Jeanette Miller, the business owner, and cropping it to a square format. They then add the business logo, which they saved from the website, and create a shaded background to make the logo stand out. The editor also adds subtitles to the video. They explain that they edited the script in Descript to remove the interviewer's questions, leaving only Jeanette's answers. The editor then adds text overlays to indicate the questions Jeanette is answering, making the video more concise. They also include b-roll footage from the 360 video export and adjust it to fit the conversation. Finally, the editor creates a call-to-action using text generated by ChatGPT and adds the business address and hours. The walkthrough emphasizes the importance of creating a lean, focused video that highlights the business owner's answers and includes relevant b-roll and a strong call-to-action.

Outline:

  1. Introduction

    • Creating a new folder for Batavia il co.

    • Starting with a rough edit of Jeanette's footage

    • Creating a brand template for future use

  2. Setting up the project

    • Importing Jeanette's footage

    • Removing the placeholder footage from the template

    • Adding the business logo

      • Saving the logo from the website

      • Positioning and locking the logo

    • Adding a shaded background for the logo

  3. Editing the footage

    • Cropping Jeanette's footage to a square format

    • Adjusting the size and position of the cropped footage

    • Adding subtitles to the video

  4. Editing the script

    • Removing the interviewer's questions in Descript

    • Focusing on Jeanette's answers

    • Adding text overlays to indicate the questions being answered

  5. Adding b-roll footage

    • Importing b-roll from the 360 video export

    • Adjusting the b-roll to fit the conversation

  6. Creating a call-to-action

    • Using ChatGPT to generate text for the call-to-action

    • Adding the business address and hours

  7. Finalizing the project

    • Adjusting the positioning of elements

    • Exporting the project

  8. Conclusion

    • Emphasizing the importance of creating a lean, focused video

    • Highlighting the key elements: business owner's answers, relevant b-roll, and a strong call-to-action

    • Encouraging the creation of a similar video with Scott's footage

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