Breaking digital marketing down to its simplest components
Morning and sunrise often symbolizes birth. New. Purity.
Marketing is often searching for purity by distilling down to it’s essence.
This is my shot at distilling marketing down to its essence. This also happens to be the backbone of our marketing curriculum for our interns.
Listen to the 21 minute audio post above as I cover each element below.
Content Outline: 0:44
Brand Outline: 1:36
Gather all assets: 2:28
Build the site: 3:16
Hero: 4:18
About: 4:57
Blog: 5:22
Services / Products: 6:12
Testimonials: 6:52
Newsletter Signup: 7:46
Who: 8:20
CTA: 9:16
Contact: 9:56
Email List: 10:18
Constant build
First name & birthday
Authentic, High Quality Photography: 12:05
Social: All: 12:50
Standards: 13:44
Meetings: 13:47
Planning: Asana: 14:24
Brand standards: 15:09
Content publishing: 15:51
Images: 16:10
Content storage & organization: 16:47
Documentation: 17:19
Maintenance: 17:51
Mobile & Accessibility: 18:44
Interns: 19:39
Watch 1 minute video snippets from my audio post
