How to get the best testimonials and reviews.
Collect the best testimonials your competitor has then write a script for what you would say to a new client which would make them repeat your competitor testimonials about you.
Copy down the best testimonials your competitor has — the ones you’d kill to have made about you.
Then write a script of how you’d talk to a future customer if you were to make it your mission to have him say all the things about you which you collected about your competitor.
Below is that script I wrote for my company with this exercise and below that, my competitors testimonials with my name in place of theirs.
This is what I want to do for you:
When we’re done, I want you to feel like we were partners in all of this.
I want you to feel like you’ve learned really valuable insights because of working with us.
I want you to feel like you got way more for your money than what you expected.
I want you to LOVE your site.
I want you to feel empowered with the ability to manage a lot of this yourself.
I want you to feel that your website is way more than it’s ever been.
I want you to feel like this is one of the best decisions you’ve made.
I want you to feel like we’ve reached people and we’ve created an audience of uber fans. That our efforts changed your business like nothing else you’ve done.
These are Google Reviews written about my competitors with “Orbis” *replacing their name* and then inspiring the script above.
“Orbis has become a trusted partner. They provided us with a new way of thinking.”
“Orbis helped us to think outside of ourselves [in ways that] contributed most to our success.”
“Even though my company didn’t have a huge budget to work with, Orbis was able to take our website and completely modernize it.”
“Over two years later, and I’m still in love with our website.”
“They have processes in place that educate clients and provides them with the tools to maintain their sites.”
“I would recommend Orbis hands down if you are serious about building or upgrading a website for your business.”
“Orbis goes above and beyond providing value to clients and partners before, during and after a project,. Thank you, Orbis, for being such a valued partner of ours!”
“My team was blown away—by what Orbis had to offer in terms of incredible design AND by what they could offer in terms of organizational strategy—how to connect what our organization had to offer with our key audiences.”
“Partnering with Orbis was one of the best decisions our company has made.”
Why this is different
How many times have your looked back and said, “if I would have emphasised this from the very beginning….?” It’s a valuable process improvement exercise which can help shape possibly the most powerful marketing tool: the testimonial.
We have a tendency to talk about all the things we do really well rather than thinking more about the things that would make our customers say, in their own words what impacted them the most.
I find this process helps us get out of our own heads about our craft and our expertise by reminding us it’s all about how our customer grows and experiences that journey, well past the completion of a project.
Try this and let me know how it goes!
