Riverbank Marketing Interns Agenda

Building Audiences with consistent content

Faster than anyone else

Super responsive

Manage a plan (lead)

• Content Outline

  • Content design rather than web design

    1. Mission of your content outline

       1. Connect with you - picture

          1. Trust you

          2. Are you responsible

          3. Take responsibility - figure things out

          4. Are you responsive

          5. Do you listen well

          6. Can you lead

    2. I don’t have any digital marketing skills, I don’t have any experience

       1. Lean into your passions

          1. Journal - write - create

          2. Blogging

             1. Podcasting

             2. Youtube videos

             3. TikTok

             4. Create with Purpose

• Assets

  • Google Docs — Collaboration

    1. Standards

• Testimonials

  • Samples Gary

  • Picture

• Asana Project Management

  • Lead

• Figma Graphic Design

  • Brand standards

• Squarespace

  • Landing Page Design

    1. Blog and the home for all content

• MailChimp Emailing

  • Building lists

    1. Email newsletter template

    2. Sending emails regularly

• Social Media

  • Tied to consistent content

  • Content calendar & fleshing out content and design

• Lightroom Photo Editing & Photo Optimization

• Video Editing

  • Zoom Videos

    1. Kapwig Videos & Video Editing

    2. Adobe Premier, iMovie

    3. 360 video editing

• Audio Editing & Podcasting

  • Audio posts as blog posts

• Getting Paid

  • Upwork — must be 18

    1. Venmo

• LinkedIn

My Agenda — i.e. Orbis

• Create structure

• Sell a product — everything but the website:

  • Content outline

  • Brand outline

  • Content Calendar

  • Project Management Plan

  • Graphic Design Standards

  • Image Standards

    • Low cost

  • Video Standards

  • Landing page and Blog standards