Scrolling: The Purest Content Navigation There Is
You know mobile is important, but the scroll is the most important.
A click requires a focused action to reveal or go to more content which you can’t see until you execute that effort.
A scroll, on the other hand allows you to window shop as fast or slow as you wish. You can zip past content in a blur, reverse course, slow down — you have the purest of control. Variable for every single individual.
There was a time not to long ago
Used to hide things and require click
MIF mistake
Example: MIF report
Scroll pins content
Orbis new animation
Orbis anim logo
Animation tied to scroll