Guerilla marketing with a 360 camera and the smallest wireless microphone
It’s easier than ever to be a one person media company.
As the video above demonstrates, I jumped out of my car with a tiny video camera on a selfie stick and a wireless microphone system in my sweatshirt pocket. I found the gentlemen, Dan I was to interview and before he could say anything I asked him to hold for a moment, clipped the microphone to his shirt, pressed record on the audio recorder, then the video camera and we proceeded to walk the driveway (it was a long driveway) and then one final shot of everyone against the truck.
It was all done in 22 minutes and Dan was able to continue managing the kids as if I weren’t there.
I was able to piece the audio, video and a music track together in just a couple of hours.
I exported clips from the 360 video camera and merged those with Adobe Premiere. I edited our conversation down to one minute using Adobe Audition where I added a music bed from Epidemic Sound.
I didn’t have to sync the audio with the video so the edit was easier than your typical video.
This was the easiest and most efficient video I’ve created to date and a model of what can be done easily by interns.
Below are 4 clips from the 360 camera which were spliced together beneath the voice over and music. Notice the sound that’s picked up from the camera of the interview. It’s a good example of how a mic directly on the person makes such a big difference.
Below is the Adobe Audition edit of the interview. You can see all the cuts and you can hear it without the music which is muted.
Below is the music bed from my absolute favorite stock music site EpidemicSound.com. Watch the video to see how you can grab “stems” or isolated instruments from any song. Many times, I’ll download the stems and rebuild the music bed when I want to reduce any interference with the voice over. Music isn’t there just to sound pretty. It’s there to hide the audio cuts and to provide help enhance the movement of the camera.
The Gear
Below is the gear I used — note that I used the PicoMic rather than the wired Lavalier Lapel mic which would have worked equally well. The main difference would have been that Dan would have had to stick the Zoom recorder in his pocket. the PicoMic is a bit quicker and seamless to set up.
Prompt for interns
Have you ever interviewed someone and if so, did anything surprise or inspire you? Was there anything you were like, “wow, that’s interesting. I didn’t realize that”?
Have you ever been interviewed? If so, what did you like or dislike about the experience?
This is one of those products I never dreamed would be a thing. It has built in stabilization so anyone can film with it and it’s smooth. Then, it hides the selfie stick which is crazy, but it works amazingly. The best part is that a customer can film with it, send me or an intern the files and then we can edit the video exactly how we want it because it files in all directions.