This New Hit Podcast Will Blow Your Mind

There have only been two times when I had my mind blown by AI. The first was my introduction to ChatGPT. This was the second.
— Ben Cohen from The Wall Street Journal, Oct 4, 2024 piece: "There’s a New Hit Podcast That Will Blow Your Mind"

This 10 minute podcast was generated by Google’s new Notebook LM in less than 5 minutes from a 147 page Google Doc, my daily journal entries made from August 8th through today.

I used Descript.com to generate 8 short highlight videos.

8, 60 second highlight clips

Using Descript.com to generate the clips

Listen to the full episode below

Gar’s Marketing Journal Highlights — Presented by NotebookLM

The Full Episode

Conclusion

I got a really interesting take on my year of journaling. I’m sure re-running the generator would provide another completely different take (I will test that).

Will podcasts become overrun by AI generated podcasts? I don’t think so. Authentic podcasts may become more valued.

Notebook LM is not marketed by Google as a podcast tool — it’s a deep audio dive into the content you feed it, based on a conversational presentation of that content.

I believe it points to how important conversations are and if anything, every business should be capturing their brand via authentic conversations.

How those conversations are then marketed will benefit when people can sense the authenticity. The truth. If anyone smells fake, they will immediately move on.

One of the key elements of my journaling has been building your own data repository of as many conversations you can capture and then using a GPT to analyze those conversations. I had never considered what it would be like to have two people have a conversation on that data and that feels groundbreaking.

Great marketing can be created with tools like this but I don’t believe you want to just market the tool.

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