The #1 thing a company can do for their marketing

Written By Gary Ricke

Steven Spielberg filming Jaws with his iPhone

Today I want to demonstrate the number one thing you can do for your marketing. It’s the most accessible tool small businesses have had in the history of marketing and now with AI tools, it is rapidly going from one of the most expensive to a fraction of what it has cost.

I’ll also show you how you can run your website through AI to see what you truly look like from the outside world, along with caparisons to your competitors. What used to take hours now takes seconds with these tools.

As if YouTube was listening to last week’s Bootcamp, they’ve come out with a new video creation tool to compete with TikTok’s video editing tools. We’re looking at that today.

Open AI announced Dall·e 3 and promises competition to the popular MidJourney text to image but takes things much further by adding the ability to provide photos of things you can ask it how to repair — for example.

Google Bard now allows you to connect your Google Drive and Gmail account to it’s Chatbot and analyze that content — I’ll show you how well that works.


 

CONTENTS

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Recap from last week

  • Redrawing Vector Logos

    • MidJourney Pokemon

    • Image based promps

      • Upload size and quality

    • Image weight —IW 2

    • How color pairing works

 

Running your Website through AI to see what you look like

  • Perform a marketing study on you and your competitors

  • See how you look from an external view

 

YouTube Create

From: 21 Sep 2023: Made On YouTube: Empowering anyone to Create on YouTube

Introduction

  • YouTube is announcing new features to empower anyone to create videos and reach new audiences

New Forms of Creative Expression on Shorts

  • Dream Screen (launching later this year)

    • Allows creating AI-generated backgrounds by typing prompts

    • Lets you imagine fantastic settings like outer space or enchanted forests

  • Future editing features

    • Instantly reimagine videos by typing ideas to edit or remix

    • Turn videos into something entirely new

Taking the Work Out of Video Production

  • YouTube Create mobile app

    • Makes shooting and editing easy right from phones

    • Provides tools like precision editing, automatic captions, effects, royalty-free music

    • Simplifies production so creators can focus on creativity

Inspiration and Reaching New Audiences with AI

  • AI-powered insights in YouTube Studio next year

    • Uses AI to suggest personalized video ideas and outlines

    • Over 70% of testers said it helped develop video ideas

  • Assistive search in Creator Music

    • Suggests right music based on video description

  • Automatic dubbing with Aloud

    • Helps expand reach by dubbing videos into other languages

 

DALL·E 3

https://openai.com/dall-e-3

DALL-E 3 is the latest version of OpenAI’s AI image-synthesis model that creates images from text descriptions. It has the following features:

  • It is fully integrated with ChatGPT, a powerful chatbot that can generate natural and engaging text responses. This allows DALL-E 3 to use ChatGPT’s language understanding and generation capabilities to create more complex and coherent images based on the text prompts.

  • It can handle in-image text generation, such as labels and signs, which was challenging for previous models. This means that DALL-E 3 can create images that contain readable and relevant text within them, such as a poster or a billboard.

  • It can regenerate any rectangular region of an existing image that extends to the bottom-right corner, in a way that is consistent with the text prompt. This means that DALL-E 3 can modify or enhance parts of an image without affecting the rest of it.

  • It can create realistic and detailed images with 4x greater resolution than DALL-E 2. This means that DALL-E 3 can produce sharper and clearer images that capture the nuances and subtleties of the text prompts.

DALL-E 3 is currently in research preview and will be available to ChatGPT Plus and Enterprise customers in early October. You can learn more about DALL-E 3 from these sources: Ars Technica, OpenAI, Wired, and Dataconomy.

 

You can now talk with ChatGPT and it sounds like a Human

Here is a summary of the key points in the article:

- OpenAI has added voice and image recognition capabilities to ChatGPT, allowing it to speak responses out loud and understand photos.

- The new voices sound very natural and human-like. There are 5 voice options generated from samples by voice actors.

- You can now upload or snap a photo in the app, circle areas of interest, and ask ChatGPT questions about it. It provided some helpful responses but struggled with games/puzzles.

- The voice feature makes ChatGPT more conversational and interactive, though response time can be slow. The image feature gives it "eyes" to see and understand photos.

- These new capabilities further blur the lines between chatbots and humans. But ChatGPT still lacks full context/depth and can make mistakes, so judgment is needed.

- The features will be rolled out over the next few weeks to paying ChatGPT Plus subscribers for $20/month.

- As AI assistants become more advanced, concerns remain about cloning voices and potential misuse. But the technology also has many potential benefits.

 

Google Bard Integration with Your GDocs / Gmail

My tests

  • Failed to read the entire document I tested with

  • Missed the word count completely

  • Would not read a general Youtube transcript request

  • Did a fairly impressive summary of a gmail request

 

The most important thing you can do for your company

Short Videos

Why Video?

  • TikTok App

  • YouTube’s new Create

    • Mobile only

  • Kapwing

    • Desktop only — Mobile version has been paused

    • Collaborative

    • More like a professional video editing tool than CapCut

      • Like Canva vs Figma

Kapwing

  • Free version: Edit a video for up to two days

  • Drag videos or images onto a timeline

  • Duplicate a video, remove core elements

  • Copy element from one video to another

  • Key frame zooming

  • Install on website — make changes at source, videos updated on website

  • Transcripts

Installing TikToks, Instagram Reels or YouTube Shorts into your website

See the Pen Social Media Video Embed by Gary Ricke (@garyricke) on CodePen.

 

Kapwing Video Showcase

 
America
 
Golf
 
Love Language
 
Tree down
 
Burrus
 
Famers Dogs
 
Easter Bunny
 
Riverbank Art
 
George Washington
 
Wounded Warriers
 
 

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Gary Ricke http://GaryRicke.com
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