The most important thing to a company or a person
Gary here with another jam-packed bootcamp for September 19th, 2023!
We're covering the one thing universally important to every business and the one for every person.
Get ready for hot AI updates and easy video editing tricks to quickly create quality content.
The focus will be using AI responsibly to massively upgrade the key branding elements most important to companies and people. For businesses, we'll improve logos. And for individuals, we'll explore tools to enhance profile photos.
Get ready to identify the one branding area most important to any company or person, and learn techniques to make them look their professional best.
This episode is all about serving those key things by taking branding to the next level with AI.
orbisdesign.com/bootcamp is where you’ll find all the AI marketing goodness.
Prompt for today’s image: “Portrait of a happy person” — strong evidence for how variable AI is and how important context is.
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Full Recording
Session Outline
New Structure
Access to recordings — no membership — top nav
Last Week
Twitter blocking AI scraping
How LLMs work
What is AI’s Achilles Heel?
Whatever is on the internet — good and bad — quote from last week “AI is really the Internet and the Internet’s a funky place”
You have an opportunity to produce new, better content for AI to index
Building Your Own Chatbot
Start building your own document which you can imagine people having a chat with
People who have not yet tried ChatGPT
openai.com
claude.ai
bing.com, plus bing chrome extension
bard.google.ai
Perplexity.ai
This Old Marketing
More are blocking OpenAI
Not blocking Google — Google will train from this data
AI is scouring the dark web because it needs more data
It’s learning off of content it’s already generated
“AI is the dumbest right now it ever will be”
News
Premier Pro added the same Descript editing: Editing via Transcript
Adobe and Photoshop Generative AI
Photoshop generative AI is out of beta
They are assuring that the visuals used will not violate any copywritten material
My experience: Really great for adding to what’s there but poor with more original compositions
HeyGen
Multi-Lingual
MidJourney Advanced — for Mark
Weights
MidLibrary
Profile Pics and Logos — the most important elements
Best profile pics
Video Editing
Descript
Kapwing
Figma
Razor sharp logos and white + Your branding
White Logos
StickerMule Redraw
Line Cards
How do people really use this?
How many things are we just redoing because it was originally set up like that?
HeyGen AI MultiLingual
I made safety videos for Olsson Roofing and when they asked about providing Spanish translations, I cloned Frank’s voice with Eleven Labs, translated the transcript of the safety videos with ChatGPT and then generated the new Spanish dialogue in his own voice. It was amazing BUT I found the timing of the Spanish was considerably longer and I had to slightly speed up the overdub — and while really great, his lips looked like an old Godzilla film.
Then HeyGen just demoed how you upload the source video and all in one step it rebuilds the dialogue in the new language with the source voice but adds the extra step of rebuilding the lips and mouth to match the new language.
Watch the English training video, then my Spanish version and then check out the HeyGen demo.
Descript Video Editing
*Below is the segment of the full recording, just the Descript segment featuring MidWest Restoration and Lutheran Indian Ministries.
Outline of video on Descript
I. Introduction
A. Descript video editing demo
B. Great client experience using Descript
II. How Descript Works
A. Create new project
B. Drag in video
C. Video is transcribed
D. Use AI to find and remove filler words
E. Shorten gaps between speech
F. Allows breaking long video into clips
III. Example Client Projects A. Midwest Restoration
Created explainer videos
Cloned speaker voice
Generated summary with AI B. Book author interview
Edited interview with client
Removed filler words
Moved sentences around
Caution about changing flow too much
Shortened gaps between speech
IV. Sharing and Updating Descript Projects
A. Publish video and get web link
B. Embed video in webpages
C. Update video and it auto-updates embed
D. New browser version for clients to edit
V. Summary
A. Demo of Descript features
B. Great for quick editing and iteration
C. Enables client collaboration
Bootcamp transcript: 653 “ums” removed, video edited in one click
Bootcamp - 66 pauses over 1 second removed
Photoshop Generative Expand
Photoshop’s generative fill is mind blowingly ideal for expanding image and removing artifacts. Watch this quick demo but see the more advanced demo in the full recording.
The most important thing to every business:
Their logo.
*Below is the segment of the full recording, just the Logo Redraw segment featuring Elesco & Lutheran Arts for Everybody
The most important thing to every person
Their picture
Below are two tutorials I made for a client as help videos on how to update profiles. First video demonstrates Photoshop Generative Fill, second video demonstrates Topaz AI for pixelated clean up and up sizing.
Using IPhone Portrait Mode
The most ideal portraits use no AI or post processing tools by being shot correctly from the start. That’s so easy with most iPhones and Joe shot all these with his phone using portrait mode — perfect!
Friday morning Office Hours: 22, September 2023
Outline of discussion
1. Introduction
Discussion about downloading TikTok and its powerful editing tool for short videos.
2. Importance of Journaling for Video Creation
Writing a script to ensure concise and engaging content.
Visualizing the length and content of the video.
Refining ideas into short, impactful snippets.
3. The Evolution of TikTok
Increase in video length to compete with platforms like YouTube.
Advantages of keeping videos short for maximum engagement.
Observations about video structures and storytelling within a short format.
Comparisons with traditional media and commercials.
4. Strategy for Engaging on TikTok
Importance of consistency in posting.
Getting to the point quickly and eliminating unnecessary greetings.
Incorporating engaging visuals and elements.
Importance of testing different content and approaches.
Feedback mechanism through comments and engagements.
5. The Role of Algorithms and Content Delivery on TikTok
Differentiating TikTok from other platforms regarding content delivery.
Observations about the reach and evergreen nature of TikTok content.
Emphasizing the importance of calls to action to redirect viewers to a website.
6. Video Production Considerations
Balancing authenticity and professional consistency.
Offering various tools for video enhancement.
The challenge of overproduction vs. delivering genuine content.
Leveraging TikTok's features like green screen and filters.
7. Discussion on Proprietary Information and Website Design
The challenge of members-only content on websites.
Strategies to showcase some content while keeping certain details private.
The goal of encouraging website sign-ups and memberships.
Emphasizing the importance of regular content updates.
8. The Vision for the Champions Network
Engaging the community and promoting collective action.
Encouraging the formation of local groups or chapters.
Connecting with individuals passionate about lobbying and advocacy.
9. Conclusion
Reflecting on the conversation and the actionable insights derived.
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