Inaugural Bootcamp

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NOTE: This is the only session which is broken out into individual sessions (see below August 8).
All other sessions include the full videos.

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Full Video

Outline of Session

I. Introduction

• A. About Gary in 60 seconds

• Left job 25 years ago to start own web company

• Saw growth of internet from 23,000 websites in 1995 to billions by 1998

• Witnessed key internet milestones like race to 1 million followers between Ashton Kutcher and CNN, birth of Facebook, YouTube, ecommerce, smartphones, and websites designed for phones

• Most notable was starting first marketing internship class in March 2020, day before pandemic lockdown

• Goal is to demonstrate "disruptive marketing" using AI tools

• Wonders if next year will eclipse past 28 years with what AI can do

• B. Structure of Bootcamp

• Ongoing, drop-in class with members only library of recorded/chopped up sessions

• Modeled after intense 45-minute gym bootcamp class

• Goal is to provide as much value in 50 minutes as possible

• Tuesdays at lunchtime will be mostly one-way instruction

• Fridays 6-7am will be more interactive Q&A

• 10 minutes after class Tuesdays for chatting

• C. Today's Agenda

• Establish purpose around marketing with AI tools

• Share history and demos of how it started

• Cover multiple chatbots

• Strongly encourage trying Midjourney for image generation

• Mention image/video and voice cloning tools to try later

• Identify the most important AI related task

II. Purpose of Focusing on AI Tools for Marketing

• A. Many AI tools coming out, can get overwhelming

• B. Goal is to align tools with specific marketing goals/use cases

• C. Marketing focus allows concentrating on most relevant tools vs. all tools

III. The Story of the Local Longbranch Tree Company

• A. Neighbor's tree fell, almost hit house and classic Corvette

• Found amazing local tree company to remove it

• B. Documented tree company with video

• Offered to make video to help promote their business

• C. Company had no marketing, website, etc.

• Offered to build website and market for them

• D. Had daughter Tess work on project over summer

• Gave her a content outline and had her research competitors with ChatGPT

• Asked her to identify key services, write short descriptions, and find related images with Midjourney

• E. Showed example landing page and AI-generated visuals

• Localized images by specifying Batavia, IL

• Try to be transparent about AI use with links and markers

• Stay human vs. AI mashing content

• F. Video showing additional footage filmed and edited for tree company

• G. Reinforces concept of using AI to enhance human storytelling and content

IV. Our AI Use Policy

• A. Created system to tag types of AI used in content

• B. Provides transparency on how AI is being leveraged

• C. Keeps focus on human origins and ethics

V. Story: Keeping it Human with Local Law Firm

• A. When ChatGPT first came out, used it for lawyer client testimonials

• B. Realized AI content differed from actual client interviews

• C. Mantra is to stay as human as possible, then use AI to refine

VI. Squarespace and ChatHaus Template

• A. Squarespace is the easiest CMS for creating sites

• B. Focus is on storytelling and content vs. site building

• C. New ChatHaus template designed for AI-driven marketing

• D. Uses research to identify ideal single page layout and elements

• E. Goal is highly efficient and disruptive marketing site

VII. Lutheran Indian Ministries Client Story

• A. Were given interview with amazing redemption story

• B. Broke into 60-second segments for social media

• C. Used first text-to-image AI to create related visuals

• Could specify Native American themes not in stock photos

• D. Showed dramatic difference pairing visuals with audio story

• E. Now have intern automating more video creation with AI

VIII. Chenga Ose Client Story

• A. Client helps disabled in Zimbabwe, gave Zoom interview

• B. Generated AI video visuals to go with interview audio

• C. Created AI voiceover for donation page using client's voice

• Much better than their original donation page

• D. AI allows easily improving on rough content

IX. LCRL Client Story

• A. Created AI-powered video trailers from audio transcripts

• B. Maintains client's unique voice and tone

• C. AI helps automate creation of promotional snippets

X. Homework: Use ChatGPT

• A. Walk through signing up for ChatGPT accounts

• B. Strongly encourage playing with it extensively

• C. Upgrade to Pro for higher limits and faster ChatGPT 4

• D. Check out unique benefits of Bing ChatGPT

• Install Edge or Chrome extension to use

• E. Try Claude for long form content

• F. Test ChatGPT alternatives like Google Bard

• G. Use for search tasks instead of web searches

• H. Have genuine conversations and keep asking questions

• I. Create separate chats for different topics

XI. Midjourney CTA

• A. Midjourney is best for image generation

• B. Will provide tutorial before next class

• C. Key is anyone can create images without design skills

XII. Concluding Remarks

• A. Focus this week on chatbot exploration

• B. Next class will cover image generation in depth

• C. Taught own kids to show creative potential

• D. Open for any additional questions

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Agenda

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Individual Segments

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