The Strangest Marketing Secret
Every one of us is the sum total of his own thoughts.
He is where he is because that is exactly where he really wants to be, whether he will admit it or not.
Each of us must live off the fruit of his thoughts in the future, because what you think today and tomorrow – next month and next year – will mold your life and determine your future.
You are guided by your mind.
This is a snippet from Earl Nightingale’s “The Strangest Secret” which was a 1956 spoken word record which sold over one million copies and received the first Gold Record for the spoken word.
I’ve paired this audio with images generated with the MidJourney AI text to image tool and we are introducing this as a new short video product where we help clients create voice over stories, recorded to their phone and then marketing interns (or you if you fancy) will generate images from your voice over and create short videos, post to social media, your website and then as part of an email campaign.
The Strangest Marketing Secret
Much of the message within “The Strangest Secret” can be applied to marketing and with regards to this specific passage, I am suggesting that as a company, we are the sum total of our marketing messages. If you were to substitute “thoughts” with short videos and commit your organization to publishing short videos every week, you will not only dramatically super charge your marketing but you will learn about who you are and in turn shape who you are with this type of marketing.
Who Succeeds?
The only man who succeeds is the man who is progressively realizing a worthy ideal.
He is the man who says, “I am going to become this,” and then begins to work towards that goal.
I’ll tell you who the successful people are.
The success is the school teacher who is teaching school because that’s what he wanted to do.
The success is the woman who is a wife and mother because she wanted to become a wife and mother and is doing a good job of it.
The success is the man who runs the corner gas station because that’s what he wanted to do.
A success is anyone who is doing deliberately a predetermined job because that’s what he decided to do deliberately.
But only 1 out of 20 does that.
That’s why today there isn’t really any competition
unless we make it for ourselves.
Instead of competing, all we have to do is CREATE.
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